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Effective Website Design for Cravo Carpentry: Boosting Traffic and Engagement on a Budget
Location
Milton Keyes, England
Date
August - September 2023
Role
Web Design and Content Lead
Project type
Website
Link
Cravo Carpentry, a small carpentry business based in Milton Keynes, UK, required a simple yet effective website designed within a limited budget. Despite the company's modest resources, the goal was to establish a digital presence to increase leads and traffic.
Challenges:
- Budget Constraints: A limited budget required a cost-effective solution to drive leads and increase visibility.
- Limited Online Presence: The business needed to establish its online presence and attract more local customers.
Solution & Execution:
- A clean, user-friendly website was designed and developed, optimizing the user experience to convert visitors into leads.
- Web content was created and optimized for SEO, improving visibility in search engines.
- The website was linked to Google Analytics to track visitor data, impressions, and engagement.
- Strategic content updates and enhancements were implemented to maintain steady growth in traffic and engagement.
Results:
- Website traffic increased by 100% within the first month of launch.
- A consistent 5% monthly traffic increase was achieved post-launch.
- User engagement improved, with an increase in average session duration, reflecting a well-designed and compelling site experience.
