Strategic Marketing Leadership and Brand Development at ICD

Managed the execution of various marketing strategies while working closely with stakeholders to align campaigns with the organization’s strategic objectives. I played a pivotal role in launching ICD's new brand and driving its creative direction across various channels, including print ads, direct mail, and digital campaigns.

Key Achievements:
- Brand Development: Spearheaded the creation of ICD's new brand through impactful print ads, direct mail, and digital ad campaigns that reinforced the organization’s refreshed identity and message.
- Promotion to Marketing Director: Promoted rapidly after leading high-impact campaigns, demonstrating strategic thinking, and effectively managing teams and resources.
- CRM Project Contributor: Played a vital role in integrating new systems and improving marketing processes.
- Change Management Lead Nomination: Nominated as the Change Management Lead for 2024, tasked with guiding the organization through the transition to new CRM systems and operational workflows.
- Budget Management: Led budget management efforts, ensuring innovative campaigns were delivered cost-effectively while exceeding performance expectations.

Results:
- Enhanced lead generation and performance metrics through targeted print, direct mail, and digital advertising efforts.
- Achieved measurable improvements in KPIs by streamlining marketing processes and improving team productivity through mentorship and coaching.
- Played a key role in advancing ICD’s strategic goals, aligning creative and digital campaigns with organizational growth objectives.