Marketing Success for Decorex Africa: Visitor Growth and Brand Visibility

Oversaw and managed a comprehensive marketing campaign for Decorex Africa, one of the continent's largest decor and design shows. The event took place in Durban, Cape Town, and Johannesburg, South Africa, and was collocated with 100% Design South Africa. The role encompassed the full marketing spectrum, from digital to traditional media, driving attendance and elevating the brand’s presence.

Key Responsibilities:
- Website Design & Content Management: Led the redesign and ongoing curation of the website, ensuring it reflected the vibrancy and innovation of the event. Managed all content updates and ensured a seamless user experience.
- Social Media Strategy: Developed and implemented social media strategies, resulting in a 10% increase in followers across various platforms by the end of the campaign.
- Sponsorships & PR Campaigns: Secured sponsorships and managed the PR campaign, achieving widespread media coverage, including TV interviews highlighting the event’s significance.
- Event Promotion: Executed targeted marketing, including email campaigns, media partnerships, and influencer collaborations, increasing visitor numbers by 6% at the Durban and Cape Town shows.

Results:
- Visitor Growth: Achieved a 6% increase in visitor numbers for the Durban and Cape Town shows, surpassing expectations.
- Social Media Engagement: The strategic social media campaign resulted in a 10% increase in followers, expanding Decorex Africa's reach.
- Brand Visibility: Enhanced brand visibility across traditional and digital media through TV interviews, public relations efforts, and social media engagement.